Welcome to your guide for sending emails that truly connect with your leads and avoid getting lost in spam folders. In today’s digital world, reaching your audience’s inbox is more than just hitting “send.” It’s about building trust, following important compliance rules, and making sure your messages look great and get noticed. Whether you’re new to email marketing or looking to improve your results, these tips will help you communicate clearly and confidently.
Download our Best Practices Guide to access our deliverability reminders any time!
Compliance Essentials
Always include a visible unsubscribe link and sender information.
Use the IKS placeholder [[unsubscribe_url]] in your email footer.
Add your business name, address, and contact email for transparency.
Avoid misleading sender names or subject lines.
Design Tips
Set your email width between 600 and 800 pixels for best results.
Keep a good balance between text and images (aim for about 60 percent text and 40 percent images).
Make sure your emails look great on both mobile and desktop using the Drag and Drop editor’s “Hide on Mobile/Desktop” feature.
Include a clean footer with an unsubscribe link, contact info, and social icons.
Subject Lines and Copywriting
Stay away from words that trigger spam filters (like FREE, GUARANTEED, ACT NOW).
Keep subject lines short—under 50 characters is best.
Write in a friendly, authentic tone and personalize your emails with placeholders.
Include one clear call to action in each email (for example, “Schedule a Tour”).
Technical Setup
Test your email for spam score before sending.
Want to improve your email deliverability even more?
Consider setting up your own subdomain or domain using this article. This helps your emails look more trustworthy and increases the chances they’ll reach your recipients.
Engagement and List Hygiene
Regularly clean your lead lists and remove invalid addresses.
Encourage recipients to reply or add your email to their safe sender list.
The best times to send emails are Tuesday through Thursday, between 1 and 2 PM.
Quick Do’s and Don’ts
Do: | Don’t: |
|
|
Following these best practices will help your messages reach the right people and make a positive impression every time. If you have questions or need more guidance, our team is always here to help.
Check out our Learning Academy course: Marketing Automation: Campaigns for more specifics as well!